Disruptive culture

WHAT IS A DISRUPTIVE CULTURE?

Let us start with a definition of disruption

Disruption means the act or process of disrupting something: a break or interruption in the normal course or continuation of some activity, process, etc.

A disruptive culture is one that seeks to disrupt the status quo and innovate to improve people’s lives.

The active embracing of change as the normal way of being as opposed to something that is dealt with occasionally.

There is a view that change is becoming ever more fast paced and frequent. If this is true, then our ability to become skilled and develop our capacity and capability will serve to give a competitive edge.

Key points to consider when developing a disruptive culture:

Get clear on what culture is and what it is not. Be sure that all employees understand this and also be consistent in explaining why this is important.

Listen to if people are prepared to be part of what you want to create, a culture is lived through people, not sayings on a wall or being directed to do things a certain way.

Have clarity on what you want to create. Disruption needs to align with the improvement for customers and society. Disruption can be both energising and painful. Having support for both the customers and staff will pay dividends.

Have a marketing strategy that aligns and communicates effectively. Getting the message across about the benefits will help the transitions and provide a feedback loop for further improvements and disruption.

Ensure that managers behaviours are inline with the culture. Managers are employees first so need to be clear on what this means, and the actions associated. Lack of alignment will mean confusion for employees

Reward the behaviours and action of those who live and demonstrate the culture. Consistency and recognition go a long way in establishing culture within a business

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